BECKY BAIHUI CHEN

Gabrielle Chanel. Fashion Manifesto

Client: Chanel

Talents: Tilda Swinton, Wang Yibo, Liu Wen, Leah Dou

Director: Mo Lyu

Ways of Seeing

Talent: Li Meng

Director: Dwight Yao

3 Colors - Vogue China November 2025

Talent: Shu Qi

Director: Zhang Gongzhun

Passionoir - The New Black

Client: Mikimoto

Talent: Dilraba, Song Weilong

Director: Dwight Yao

CRD

Client: CRD Jewelry

Director - Mathias Zhang

La Mer

Client: La Mer

Talents: Ju Xiao Wen, Ma Boqian, Zhuang Dafei

Director: Tian Xun

Bleu de Chanel

Talents: Wang Yibo, Leah Dou, Jing Boran, Shan Yichun
Director: Mo Lyu

Bobbi Brown Foundation

Talent: Karry Wang Junkai

Director - Dwight Yao

Go With The Flow

Client: Louis Vuitton

Athlete: Qin Haiyang

Director: YEZI

YILI - WHY NOT

Client: YILI

Athletes: Zheng Qinwen, Su Yiming, Su Bingtian, Sun Long, Zhang Chutong, Gong Li, Liu Shaoang

Director: Adam Liu

JD Outdoors

Client: JD Clothing

Director: ZIKA

Monsieur Black Panther

Talent: Jing Boran

Client: tbh (the BEAST home)

Director - Nico Z.

Shot on 16mm film

Croquis 20th Anniversary

Client: Croquis

Director: Kimisa H.

Shot on 35mm film

Just Right

Client: 7 or 9

Director: James Wu Xinyu

Neiwai

Client: Neiwai

Director: Luo Yang

Crush On You

Client: tbh (the BEAST home), POP Mart Twinkle Twinkle

Director: Nico Z

Annil: Let Kids Be Kids

Client: Annil

Director: Yang Haoqi

Red Note CNY - Chongqing & Changsha

Client: Red Note

Director: Shihao

Red Note 520

Client: Red Note/Xiaohongshu

Director: Chill

Meituan Delivery

Client: Meituan

Director: Qi Tianzuo

Meituan Children's Day

Client: Meituan

Director - Liu Feng

Sustainable Travel in Denmark, Sweden, Finland

Client: MaFengWo

Director - Xie Peng

Smells Good

Client: Walmart

Director - James Wu Xinyu

Intimate Lover

Client: Meituan

Director: James Wu Xinyu

Union Pay

Client: Union Pay

Director: Yoko

Year of the Dragon

Client: Mercedes Benz

Director: Hu Yue

Into Your Eyes

Client: Li Auto

Director: Jing Xi

Lincoln 10 Years

Client: Lincoln

Director: Qi Yue

We Aim to Explore

Client: Viaim

Director: Zhao Bin

Vivo V60 Lite, Long Battery Life, Longer Party Night

Client: Vivo

Director: Demon Wong

Xiaomi CIVI

Client: Xiaomi

Director: Lin Qiong

Heineken UEFA - Open at 3AM

Client: Heineken

Director: Wu Qi

Starbucks Roses

Client: Starbucks

Director: Li Xin

LEGO - International Day of the Girl

Client: Lego

Director: Wen Jing